Our TV Reality


Our goal is to make talked-about work. And we're not afraid to take smart risks.
So how could we turn down a chance to work with Subway on "The Pitch"?
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The conversation


the team

Jonathan Cude

Partner & Chief Creative Officer

Jonathan joined McKinney in 2003 as group creative director from Wieden+Kennedy. At Wieden, he demonstrated a broad creative range, from the humor of Nike "Streaker," Creativity's runner-up for ad of the year, to the inspiring drama of the Cannes Gold Lion winner, Nike "Before." As McKinney GCD and CCO, Jonathan's teams have won virtually every major award from Cannes Lions and One Show Pencils to IAB MIXX Awards (including the inaugural best of show) and 12 Effies. Since Jonathan became CCO at McKinney, the agency has been a two-time O'Toole finalist for mid-size agency of the year. A Texas Longhorn, Jonathan was named chief creative officer in 2008.

Jeff Jones

EVP & CMO, Target Corp.,
formerly Partner & President, McKinney

Jeff’s business savvy garnered client leadership roles at Coca-Cola and an EVP post at Gap, while his entrepreneurial bent helped him found and grow LB Works, an agency owned by Leo Burnett. President of McKinney from 2006 to 2012, Jeff was also CEO of the agency’s software spin-off, Motobias. He lectured at Duke’s Fuqua School and UNC’s Kenan-Flagler; is an advisor to Point Inside, Zoove, Curious Sense and A Squared Group; and is a member of the Young Presidents’ Organization. Jeff graduated from the University of Dayton and was recently named chief marketing officer of Target.

Liz Paradise

Group Creative Director

A copywriter by trade before becoming a GCD in the late ‘90s, Liz has spent all but four years of her career at McKinney creating some of our most memorable and award-winning work. Her accolades include awards from The One Show, Communication Arts, D&AD, Cannes and Art Directors Club. She is one of the parents of the Listed On campaign for Nasdaq, and her work for Audi ran globally. Currently, Liz directs our work on Nationwide, GNC and Mizuno. In the past she’s written for and overseen Aetna, Polaris Industries, Lands’ End, Virgin Atlantic Airways and Select Comfort. Liz is a graduate of The University of North Carolina at Chapel Hill.

Jim Russell

Chief Innovation Officer

Jim joined McKinney in 2003 from Circle.com, where his work for the online launch of the MINI Cooper was named Most Innovative Marketing Campaign of the Year by Business 2.0. Jim hired the teams and created the structures that helped reinvent McKinney as the first major agency to integrate digital into existing disciplines rather than as a separate business unit. He started his career at Accenture in artificial intelligence and then at their Center for Strategic Technology in Palo Alto. Jim is a graduate of the University of Wisconsin at Madison.

Will Dean

Associate Creative Director

Will relocated to McKinney from San Francisco in 2009. Over the course of his career, he has crafted campaigns for MINI Cooper, Converse, Priceline, Callaway Golf, Barclays, Travelocity and EAS. His work has been recognized by the One Show, CMYK, Creativity, Adweek and The New York Times. Will is a graduate of the VCU Brandcenter and JMU’s School of Media Arts & Design. When he’s not obsessing about typefaces, color combinations, or where to place the URL, Will is a father, husband, drummer, surfer and die-hard fan of the Washington Redskins (which he thinks will totally pay off one day).

Stevie Archer

Associate Creative Director

Though she was named after Stevie Nicks, this particular Stevie has yet to display any discernible musical talents. So instead she has devoted herself to a life of copywriting, creating integrated campaigns for a smorgasbord of major brands ranging from fashion to finance. Before joining McKinney in 2009, Stevie graced the halls of Mullen working for T.J.Maxx, Marshalls, Embarq and Wachovia. Now she spends her days inventing ideas for Nationwide Insurance, CenturyLink, Gold’s Gym and Sherwin-Williams. Stevie is also a proud alumna of The University of North Carolina at Chapel Hill and graduated with a B.A. in journalism and business.

Meg Sewell

Associate Creative Director

Meg joined McKinney in 2006 after three years at Chiat NY, where she cut her teeth on Sprint, Nextel, Embassy Suites Hotels and Snickers. In her time at McKinney, she's worked on a bit of everything, including Gold's Gym, Nationwide, Sherwin-Williams, Ruby Tuesday and GNC. Her work has been recognized by Cannes, the One Show, Communication Arts and D&AD. Meg is a graduate of the University of Kentucky and The Creative Circus.

Jenny Nicholson

Associate Creative Director

Jenny joined McKinney in 2004 as a proofreader, but within a year she was creating integrated campaigns for clients like Sony and Travelocity. Since then, she's also worked for Sherwin-Williams, Virgin Mobile, CenturyLink, Nationwide Insurance and GNC. Her work has been featured by Creativity, Communication Arts, Mashable, the FWA, CNN and NPR. She's earned accolades from the Effie Awards, the Jay Chiat Awards, the IAB MIXX Awards, the One Show — and was shortlisted twice at Cannes. She was featured in Creativity magazine's Creatives to Watch 2011. Outside of work, she enjoys reading, doing crossword puzzles and lying in hammocks.

the work